In Devilstower's otherwise majesterially beautiful This Corporate Life, a review of a marvelous book promoting a key reality about society, I noticed a great instance of the problematic punctuation problem of "its" vs. "it's":
It's the inevitable result of the way corporations are formed and regulated. In it’s own way, the interwoven actions of corporation are organic.
It should have been "In its own way," for reasons that are as illogical as they are routine.
I reprise a post I made 7/7/08, for its edification value, and for the promotion of the rules it's trying to promote: